About Emdaad

Built by the team that has been building enterprise software in MENA since 2002.

Emdaad is B2B commerce infrastructure for complex distribution in Egypt and Saudi Arabia. It is not a marketplace. It is the operating layer that sits between a distributor's ERP and their buyers — making every order move reliably from placement to payment. The team behind it has spent 24 years building and maintaining enterprise software for governments, oil companies, banks, and multinationals across the region.

Cairo & Riyadh Est. 2002 200+ enterprise projects 24 years in MENA

Why Emdaad

B2B trade in MENA still runs on phone calls, WhatsApp, and manually reconciled spreadsheets.

The Problem

A distributor in Riyadh or Cairo managing 500 SKUs and 150 buyers is running their order operations on WhatsApp groups, phone calls, and emailed price lists. Orders arrive with wrong quantities, wrong prices, and no delivery instructions. The warehouse receives orders that violate MOQ rules — nobody caught them before they were sent.

Invoices are disputed because the promotional price wasn't applied. A volume tier wasn't triggered because the order was split across two deliveries. Credit notes take a week to process. Nobody knows where the delivery is until the driver calls. The buyer's accounts team is reconciling invoices against delivery notes at the end of every month, by hand.

This is not a marginal problem. It is how the majority of B2B trade in Egypt and Saudi Arabia currently operates — and it costs distributors in missed orders, incorrect invoices, and buyer relationships that erode one disputed credit note at a time.

The Solution

Emdaad replaces that stack. A self-service buyer portal that knows each buyer's contracted catalog, their negotiated prices, and their last order. An OMS that validates every order — pricing, ATP, credit status, SLA cutoff — before it reaches the warehouse. A pricing engine that resolves five layers of rules in a defined sequence and shows the net price before the order is submitted.

Delivery-triggered invoicing that posts to the ERP automatically on confirmed POD. INF exceptions captured at the pick face and propagated to the buyer portal before the vehicle leaves the dock. A Control Tower that gives the operations team real-time visibility across every order, without calling the warehouse.

One ledger. Every order. Reconciled nightly. The buyer portal, the OMS, the pricing engine, the warehouse execution layer, and the financial posting are one connected system — not a stack of integrations that the operations team spends its mornings stitching back together.

Built by CairoIT Solutions

Twenty-four years of enterprise software delivery — applied to a new problem.

Emdaad is built by CairoIT Solutions, a Cairo-headquartered enterprise technology firm established in 2002. CairoIT's description of itself is precise: "The technology house that stays." The portfolio is built on lengths of service — not number of logos. Every client claim is anchored to a named relationship, a named year, and a named outcome. CairoIT's 24-year foundation in systems integration, bilingual digital infrastructure, and long-arc delivery is the institutional backing behind Emdaad.

Years operating in MENA

Established Cairo, Egypt, 2002. Government, oil & gas, banking, FMCG, and education delivery continuously since.

200+

Enterprise projects delivered

Across Egypt, UAE, Saudi Arabia, Qatar, Bahrain, and Kuwait. Named clients. Named years. Named outcomes.

15M

Teachers trained — Intel programme

Intel Teach Elements. 35 languages. 100+ countries. The largest eLearning localisation programme in the sector.

Track Record

The clients who keep coming back.

CairoIT's positioning is built on one metric: re-hire. These are the relationships that prove it.

Oil & Gas

19 years · 2007 — present

ADNOC Group · Abu Dhabi

ADGAS, GASCO, TAKREER, ADMA OPCO, NDC, and ADNOC Corporate. Smart Induction® programmes replacing multi-day classroom onboarding across all six operating entities. Event multimedia production, HSE competency training, and safety-critical onboarding content. Three platform migrations over the course of the relationship — from custom LMS to PDEXI to Smart Induction® — with no interruption to programme delivery. One technology partner. Nineteen years without a replacement procurement.

Government · UAE & GCC

9 years combined · 2007 — 2016

Department of Transport Abu Dhabi · RTA Dubai

Department of Transport, Abu Dhabi (2008–2014). Six-year full-service partnership. Web portals, eLearning programmes, and custom software — including the eNOC electronic permit system and the Transport Information System (TIS). Not a single-project vendor: a technology partner for the full term.

Roads and Transport Authority, Dubai (2007–2016). Nine consecutive projects across nine years. Ministry of Presidential Affairs UAE. Telecommunications Regulatory Authority, Bahrain. Successive government contracts are the most demanding test of institutional trust in the region.

Banking · Egypt & GCC

7 years active · 2018 — present

10+ institutions on CTrivia · Egyptian Banking Sector

CTrivia — CairoIT's gamified compliance training SaaS — deployed across EG Bank (first deployment, 2018), National Bank of Egypt, Banque Misr, Attijari Wafa Bank (1,300 active users), ADIB (longest single contract, 2020–2024), QNB, SAIB, and Ahli United Bank / Kuwait Finance House (2024–2026). Three consecutive Central Bank of Egypt compliance cycles delivered on a single platform without vendor change. CBE-mandated compliance is not a discretionary programme — institutions cannot afford platform failure.

FMCG & Global

10 years · 2016 — present

PepsiCo Middle East · Intel Corporation

PepsiCo Middle East. WOW Induction programme and CTrivia continuously renewed since 2016. Ten years. No replacement vendor. FMCG induction programmes require annual refresh; the fact of continuous renewal is the evidence.

Intel Corporation. Intel Teach Elements programme — 15 million teachers, 35 languages, 100+ countries. The largest eLearning localisation programme CairoIT has delivered. Microsoft / KidZania: 10 courses, 10,000+ graduates, UNESCO-recognised.

Majid Al Futtaim, Danone, Merck, MBC Group, and PepsiCo round out a FMCG and multinational portfolio that spans the full MENA commercial footprint.

The same institutional discipline — named clients, named years, named outcomes — is what we bring to Emdaad.

Founding Principles

The values that built CairoIT are the values that built Emdaad.

01 — Endurance over transactions

We measure success in years of relationship, not deals closed.

A client we kept for five years — who brought us the next programme — matters more than five clients we delivered to once. Our portfolio is not a count of logos. It is a count of re-hires. Emdaad is built to be the platform a distributor runs their operations on for the next decade — not the platform they replace in two years when the implementation debt comes due.

02 — Craft beyond the contract

Accuracy is table stakes. We hold ourselves to a standard the contract does not require.

If the system meets the spec but we are not proud of it, it is not finished. That standard applies to every pricing rule in the five-layer engine, every OMS validation gate, every POD record, and every audit log entry. The question is not "does it pass?" — it is "would we stake our name on this at 3am when the ADNOC system is live?" The answer to that question has been yes for 24 years.

03 — Bilingual by design

We are not MENA-friendly. We are MENA-native.

Arabic is a first-class language at every stage of the work — in code, in copy, and in culture. Thirty-five languages on the Intel programme. Twenty-two years of Arabic-primary digital infrastructure delivery. Emdaad is built for Egypt and Saudi Arabia, not adapted from a Western platform with an Arabic language pack added at the end. The difference is structural, not cosmetic.

04 — Evidence, not claims

Every statement is anchored to a named client, a named year, a named outcome.

If we cannot point to it, we do not say it. We do not write "extensive experience" or "proven track record" — we write ADNOC, 2007, nineteen years. We write 15 million teachers, 35 languages, 100 countries. That discipline runs from CairoIT's client portfolio into every capability claim Emdaad makes about pricing resolution, OMS validation, and cold-chain compliance. The evidence is the product.

Where We Operate

Egypt and Saudi Arabia first. The MENA distribution network next.

Saudi Arabia

Riyadh · Jeddah · Dammam · Khobar

The primary launch market.

Mid-to-large distributors managing 50–5,000+ SKUs, serving modern trade, food service, pharmaceutical, and industrial buyers across the Kingdom. ERP-heavy operations — Dynamics 365, SAP, Oracle — with no buyer-facing ordering layer. B2B ordering still runs on WhatsApp, phone, and emailed price lists at most accounts below enterprise scale.

Decision makers: VP Sales, Commercial Director, Head of Operations, IT Director. Pain points: pricing disputes, no order visibility, manual invoicing, credit note cycles, warehouse exceptions that originate at the order stage. CairoIT's Riyadh presence is the regional anchor for Emdaad delivery and support.

Egypt

Cairo · Alexandria · Giza · Delta Region

The second market. CairoIT's home base.

Distributors serving a dense, high-frequency modern trade buyer base — supermarket chains, retail groups, FMCG wholesale, food service operators. Complex promotional structures. High-SKU catalogs. A B2B ordering infrastructure that still runs predominantly on phone and WhatsApp, with invoice reconciliation happening manually at period close.

Cairo is CairoIT's headquarters — the engineering and delivery base for the platform. Twenty-four years of enterprise software delivery in Egypt, including ten banking institutions on CTrivia and multi-year government contracts. The institutional relationships and the engineering team are in the same city.

Target expansion: the broader MENA region. The platform is built for the complexity of distribution in Egypt and Saudi Arabia first — because getting those two markets right is the foundation for everything that follows. Not because we cannot see beyond them, but because depth matters more than breadth in the first phase.